The Lifecycle of Mobile App Management, Part V: Wrapping Up

This post is the last in a five-part series on the lifecycle of mobile application management. For previous posts in the series, see: Part I, IntroductionPart II, The Landscape; Part III, Getting On Board; Part IV, The Horizon.

We’ve reached the end of the road with our series on mobile app management.

Over the last few weeks, we’ve spent time offering a comprehensive overview of mobile app management. We’ve covered everything from how MAM compares to other mobile technologies, to how MAM will change headed into the future. 

Let’s do a quick recap of what we’ve covered in our series:

  • In mobile app management, the best is yet to come. Compared to other key enterprise mobility technologies like MDM and BYOD, MAM is still in relatively early days. It’s not so new that we don’t yet know how it fits into the enterprise, but it’s not so old that we’re frustrated with its limitations. We think it’s likely that MAM will grow and evolve until mobile app management and enterprise mobile app stores secure a long-lasting place across businesses of all shapes and sizes.
  • Investing in MAM now is essential. Developing, implementing, and getting buy-in on mobile apps and mobile app management takes time. By investing in MAM now, you can get ahead of the curve on mobilizing key business functions, which is where true ROI is found.
  • The growing complexity of mobility favors those with sophisticated mobile strategies. By 2020, Citrix estimates that the average number of devices per knowledge worker will reach almost 6 devices. More workers are going mobile, and those workers want to see key business functions mobilized. Because sophisticated mobility programs aren’t built overnight (see above), companies must start as soon as possible. Doing so will help build a foundation so they’re more prepared to implement complex strategies in the future.

And there you have it! It’s an exciting time to be in mobile app management, and we couldn’t be more excited to be in the thick of things. If what we’ve found in our own experience and in our research for this series is any indication, there’s nowhere to go but up with MAM.

Have a question about this post or any other posts in the series? Reach out to us in the comments or on Twitter @App47!

Posted in BYOD, EMM, Enterprise App Store, Enterprise Applications, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management, Mobile Device Management | Leave a comment

The Lifecycle of Mobile App Management, Part IV: The Horizon

This post is part four in a five-part series on the lifecycle of mobile application management. For previous posts in the series, see: Part I, IntroductionPart II, The Landscape; Part III, Getting On Board.

We’ve covered a lot in our series on the lifecycle of mobile app management. Starting with our introduction, we framed up the idea that there are many good things in store for MAM. We then compared MAM to other key mobility technologies, and talked about why it’s so important to invest in MAM today.

While no one can predict the future with 100% certainty, evaluating MAM’s place amongst other mobility technologies gives hints as to what’s in store. Recent trends and observations (from our experience and from others) only serve to reinforce predictions about MAM.

Which brings us to part four in our series: what’s on the horizon. We see a few key things emerging: 

  • There will be more devices than ever in the enterprise: We mentioned this last week, but it’s worth mentioning again: Citrix estimates that the average number of devices per knowledge worker will reach almost 6 devices by 2020. And it’s not like all of these will be iPhones, either. This growing number of devices—all of different types—will require robust mobility solutions that aren’t tied to one platform or use case.
  • Core activities will become a main mobilization priority: Both because of limited internal capabilities and because of ease of startup, many companies have to date focused most of their mobilization efforts around non-core activities. These do have some value, but the true value comes when mobilizing core functions. As more of the workforce goes mobile, companies that hope to stay on the cutting-edge must ensure that all core functions are ready for mobile, too.
  • EMM will become even more important: No matter how you develop your apps, you also need to be able to manage and track them. With more devices and apps in play, it will be absolutely essential for mobile-first (and mobile-only, and mobile-sometimes) enterprises to build or purchase solutions to help them manage mobility.
  • Tracking ROI will be the norm, not the exception: As is the case with other technologies throughout their lifecycles, mobile app management started out in the abstract; it was implemented in many organizations, and it wasn’t until it had been in use for a while that those organizations began to track ROI. Enterprises everywhere are just starting to catch up. Now that MAM is more mature—and now that technologies for tracking ROI exist—we also expect detailed tracking of return on investment to be a bigger priority moving forward.

With a perfect storm gathering around enterprise mobility, there’s nowhere to go but up for companies that make the jump and invest in mobile app management today. As mobile app management becomes more mature and sees more widespread adoption, its utility in the enterprise will only continue to grow.

In one word, the future of mobile app management in the enterprise is: bright.

With our final post in the series next week, we’ll wrap up with key takeaways for mobile app management in today’s enterprises. Don’t miss the highlights in our wrap-up!

In the meantime, if you have any questions about this post or any other posts in the series, reach out to us in the comments or on Twitter @App47!

Posted in EMM, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management | Leave a comment

Take the “Mobile” Out of Mobile Gaming

mobile gaming on an iphoneWhen you’re waiting around between classes or commuting to work on the train, nothing beats having your favorite mobile games by your side. They’re the perfect way to pass the time and blow off some steam, but mobile games are becoming more than simple diversions. As phone technology continues to advance, so to does the reality of what’s possible in mobile gaming. These new games have truly come a long way from pushing blocks across the screen or slicing two-dimensional fruit in half (although these are still awesome).

In fact, mobile games have become such an immersive experience that they often rival that of their console companions. You often find yourself wishing there was a way to play your favorite title on your 60-inch flatscreen. Well, wish no more, because it’s easier than ever to take the “mobile” out of mobile gaming.

Stream to the Big Screen

The display on the Samsung Galaxy S6 is capable of 2160p resolution, which is higher than most top-of-the line TVs. That means that streaming your games onto a big screen is going to look very good indeed. Both Android and iOS devices have solid options for streaming video games from the phone to the television. For iPhone users, Apple’s AirPlay interfaces with Apple TV to allow for wireless streaming. Similarly, Chromecast offers a seamless screen-mirroring function for Android users. Third-party apps like “Twonky Beam” and “YouTube Leanback” can also stream to TVs and set-top boxes. Both of these apps have been designed with gamers in mind and even allowing for over-the-web streaming so others can behold your “Street Fighter 4″ skills.

Improve Your Sound

When it comes to playing mobile games on your entertainment center, streaming video is only half the battle. You want the sound quality to match those next-gen graphics. You also want a wireless option so you don’t have to be tied down during a particularly intense race in “Asphalt 8.” Luckily, current generation phones, like the iPhone 6 and the Samsung Galaxy S6, have Bluetooth capabilities so you have a lot of options when it comes to improving the auditory experience of your mobile games. By far, your best bet is a soundbar and subwoofer combo with a built-in Bluetooth receiver, like the Samsung 300 Series. The game might look big, but it’s going to sound absolutely huge.

Customize Your Controls

If you’re loyal to console or PC gaming, your mobile phone can still play a huge role in your next “Diablo III” session. Ideum’s Gestureworks Gameplay lets you turn your touchscreen phone into a handheld, wireless controller. This app is available for iOS and Android-enabled devices and features a keyboard-and-mouse-style setup that is especially useful for input-heavy RPGs and strategy games. It’s fully customizable, so you can place your most vital input buttons exactly where you like them. It also interfaces with Bluetooth, so there’s zero lag when you input a command. You can even save your customized layouts to your phone, so if there’s an impromptu “World of Warcraft” session, you won’t be at a disadvantage.

Use Your Personal Gaming Assistant

For a few years, TV networks have encouraged you to interact with your favorite shows as you watch. Game developers are now following suit. For console games, your phone is a great way to view maps, statistics and scores without clogging up your main gaming screen. Microsoft has been especially supportive of this technology with the Xbox One. The “Destiny” smartphone app, for example, lets you track your Guardian’s stats as well as your weapon and item inventories. It also works as a point of contact for friends and allies across the network. On the other hand, Nintendo has always been sheepish about smartphone gaming; however, that hasn’t stopped third parties from developing second-screen apps for popular games like “Super Smash Brothers” and “Mario Kart 8.”

Posted in Uncategorized | Leave a comment

The Lifecycle of Mobile App Management, Part III: Getting On Board

This post is part three in a five-part series on the lifecycle of mobile application management. For previous posts in the series, see: Part I, Introduction; Part II, The Landscape.

If you’ve been keeping up with our series on the lifecycle of mobile app management, you know how MAM compares to other mobility solutions, and you may have an idea of where it’s headed. That’s all well and good, but it’s clear to us that not everyone is on the same page regarding the importance of getting started with MAM as soon as possible.

Why is it so important to invest in mobile apps and mobile app management right now? We can think of a few good reasons:

Your employees are going mobile: Gartner estimates that there will be 25 billion connected devices in use by 2020. More importantly, Citrix estimates [PDF] that the average number of devices per knowledge worker will reach almost 6 devices by 2020.

The picture is clear: employees are already going mobile, and that trend will continue to pick up speed in the coming years. Investing in mobile apps and MAM now ensures you stay ahead of the curve.

You have company data to protect: Ever since the first iPhone entered the workplace (and likely even before that), security has been a huge concern. As the trend of the mobile worker continues to proliferate, it’s absolutely essential that businesses have a way to protect company data on individual employees’ devices.

Attempts to manage data using MDM and BYOD policies were quickly outgrown; it’s tough to secure an entire device, especially if it isn’t company-owned. Company-owned (or developed) apps, managed through an enterprise app store, put the company back in control of its sensitive data.

An enterprise app store puts you in control of the mobile narrative: Some companies, rather than invest in mobility now, have chosen to sit back and wait. When IT refuses to develop and support its own mobile solutions, employees and other stakeholders will seek out their own solutions to maximize productivity and efficiency.

By investing in MAM now, businesses can retake that control and, like we mentioned above, keep data secure in the process. While some shadow IT is inevitable these days, there are obvious benefits to IT offering up its own mobility solutions.

Investing now pays dividends as mobile proliferates: You might’ve guessed by now that mobility is only going to continue to expand in scope and complexity as time goes on. Companies that invested in mobile apps early in their lifecycle have seen the benefits—namely, tangible ROI.

As the mobility landscape continues to expand, as more users go mobile on more devices, and as enterprise mobility solutions become more complex, we’ll see the same story again. Those who invest in mobile apps and build a foundation now will have better building blocks in place for mature mobility programs down the road.

True ROI awaits those with mature mobile app strategies: And now, what you’ve all been waiting for: ROI. A mobile app management program in the enterprise, backed by the right analytics, has the potential to deliver incredible ROI. Mobilizing simple functions is nice, but companies with mature strategies that help mobilize key business practices are typically the ones that see the best return on investment.

Developing, implementing, and getting buy-in on these types of apps takes time; it isn’t something that happens overnight. Building a mobile app management program now gets you ahead of the curve on mobilizing key functions, which in turn brings tangible ROI.

Though ultimately, it’s up to you and key stakeholders at your organization to decide when and how to invest in mobile app management, it’s clear to us (and many others) that investing in mobility now is the right way to position your business for success in the future.

We’ve already covered a lot in this series, from MAM’s position in the marketplace to the organizational benefits of going mobile. But what’s next for mobile apps? What does their future look like? Check back next week to find out in Part IV of our series!

Have a question about this post, or about any other posts in the series? Reach out to us in the comments or on Twitter @App47. We would love to answer any questions you have!

Posted in Bring Your Own Device, BYOD, EMM, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management, Mobile Device Management | Leave a comment

The Lifecycle of Mobile App Management, Part II: The Landscape

This post is part two in a five-part series on the lifecycle of mobile application management. For previous posts in the series, see: Part I, Introduction.

Last week, we kicked off our series on the lifecycle of mobile app management with a simple introduction. This week, we’re ready to dive into the meat of the series.

Mobile app management, or MAM, is only one in a large landscape of technologies and trends related to mobility in the enterprise. Understanding where MAM lies in relation to these technologies and trends is the first step towards making more informed decisions about mobile apps. So: how does MAM stack up?

Here are a few other key technologies to keep an eye on:

MDM: When it first hit the enterprise, MDM was revolutionary in a lot of ways. By securing the full device, companies could guarantee the security of their data. However, as smartphones became more ubiquitous—along with iPads, tablets, and other personal devices—MDM quickly became the proverbial sledgehammer to the nail.

It’s very difficult to manage all of an employee’s devices—especially personal ones. Though still useful in a few (albeit limited) applications, MDM has largely plateaued in terms of productivity in the enterprise.

BYOD: BYOD is headed along a similar trajectory to MDM. BYOD is useful in theory, but difficult in practice as, again, employees have several devices and it’s tough to secure the entire device, especially if it isn’t company-owned. Less adaptive enterprises still use BYOD as a way to secure data, and it does work in some cases.

However, for more sophisticated companies that rely more heavily on mobile, BYOD has a hard time keeping up. It likely won’t be long until BYOD hits its limit in terms of utility.

Wearables: Wearables, on the other hand, are at the top of their game right now. The hype is there. You don’t have to look far to find blogs asking what the future of wearables in the enterprise will be, or how the Oculus Rift is about to revolutionize teleconferencing.

Even so, at this point, there’s likely nowhere to go but down. Could wearables prove useful in a business setting? Certainly. But they’re no magic bullet. Wearables are “hot” in the consumer market, but when you look at how long it took for the enterprise to start building apps, it’s clear that it’s going to take time to adopt wearables.

Though they will likely become useful eventually, we expect expectations to settle down before wearables find their place in a business setting.

5G: We included 5G simply because it’s a great example of a technology with an uncertain future. At this point, lots of people are excited about it—gigabit speeds over a wireless network could stand to have an incredible impact on mobile productivity. And yet, standards are still unclear—what exactly is 5G? Who will enforce the standards? When will it roll out?

Because of that, it’s hard to speculate as to what 5G’s future will be. Expectations likely have nowhere to go but up as standards become more clear, but for now, 5G is too far in the uncertain future to know for sure. 

These key technologies are only the tip of the iceberg, but they’re useful in pinpointing MAM along its lifecycle. As we mentioned last week, MAM is still in relatively early days—and the best is yet to come.

MAM, for example, is much newer than BYOD, but it’s also much more sophisticated. MAM is infinitely more mature than 5G; at this point, no one even really knows what 5G will look like or when we’ll actually see it in practice. Excitement surrounding wearable technology in the enterprise is starting to settle down, but expectations are still high and it still remains to be seen where exactly wearables will fit in tomorrow’s businesses.

Just as MDM went through periods of heightened expectations, and then frustrations, and then widespread adoption where it reached optimum productivity in the enterprise, so too can we expect MAM to follow a similar path. It’s not so new that we don’t yet know how it fits in the enterprise, and yet, it’s not so old that we’re frustrated with its limitations. (We think there’s a long way to go before we reach that point.)

Realistically, right now, MAM is somewhere in between BYOA and MDM. Expectations about MAM have settled, but the most astute enterprises realize there’s still lots of room to grow, and even more room for new innovations and productivity as adoption increases.

MAM may eventually fade out altogether, as many new enterprise technologies do. But, seeing how it’s positioned against other enterprise mobile tech, and having spoken with many companies that are starting to see serious productivity gains as a result of MAM, we think it’s far more likely that MAM will grow and evolve with enterprises until finally mobile app management and enterprise mobile app stores secure a long-lasting place across businesses of all shapes and sizes. 

Now that you have a better understanding of the current state of MAM among other enterprise mobile technologies, we can move on to another key point: why it’s so important to invest in mobile apps right now. For the answer to that question, be sure to tune in next week.

Have a question about this post, or about any other post in the series? Reach out to us in the comments or on Twitter @App47. We would love to answer any questions you have!

Posted in EMM, Enterprise App Store, Enterprise Applications, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management, Mobile Device Management | Leave a comment

The Lifecycle of Mobile App Management, Part I: Introduction

Watching new business technologies and innovations progress from creation, to awareness, to adoption is a great way to keep tabs on an industry.

That couldn’t be truer than in mobile application management (MAM), which has had an exciting lifecycle thus far. Enterprise mobility got off the ground with BYOA, BYOD, and MDM, but has quickly evolved to where it is now with more nuanced and productive MAM solutions (like App47).

Even so, we’re still in early days, and the best for MAM is yet to come. With that in mind, we thought we’d put together a series examining the lifecycle of mobile app management, from where it is now, to where it came from, to where it’s headed in the future. Understanding where MAM is in its lifecycle (and where it’s going) is a great way to ensure your business is up-to-speed with the status quo today, but also prepared for the future.

In this five-part series, we’ll examine points like:

  • The current state of MAM among other enterprise mobile technologies.
  • Why it’s so important to invest in mobile apps now.
  • What’s on the horizon for MAM as it reaches maturity.
  • Key takeaways for today’s enterprises.

…and more!

Although much of the initial hype surrounding mobile app management has calmed, enterprises across industries continue to develop more mature MAM strategies that reflect a sustainable, productive future for enterprise mobility.

So: what exactly is in store for MAM as it progresses through its lifecycle? Tune into our blog next week to find out as we assess the current state of mobile app management.

Posted in EMM, Enterprise Applications, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management, Mobile Device Management | Leave a comment

Enterprise Mobility ROI: Not Just Snake Oil

In their 2014 survey titled the “State of Mobile Apps,” MGI Research found that 71% of mobile projects deliver only average or poor ROI.

Surely, then, the idea of enterprise mobility ROI must just be snake oil—right?

Not so fast.

We don’t doubt the accuracy of MGI’s survey results. In fact, we’d be more surprised if they weren’t true. But the reason a majority of mobile projects seem to be delivering “average or poor” ROI is not because of an inherent flaw in enterprise mobility. Instead, it comes down to two things: how enterprises are developing and using apps, and how they’re measuring them.

A recent article for EnterpriseAppsTech by Mary Brittain-White offers a good look at the first factor at play in an apparent lack of ROI. Enterprises, Brittain-White says, have one big problem related to this issue: what they’re choosing to mobilize.

Because it’s easiest to develop apps that solve simple problems—say, filling out vacation requests and mimicking other desktop functions—many companies develop those apps first. The apps that offer the greatest ROI often require the shifting of business processes and collaboration between many different business units. It’s not that the apps themselves are difficult to develop; rather, implementing them and getting backing from executive management takes more time.

In essence, many companies choose to mobilize non-core activities first because they require the least brain damage. The trouble is, those non-core activities also have an ROI that’s tougher to track.

Even then, however, which processes are being mobilized isn’t the only thing at play, here. Many companies simply don’t have the right tools in place to effectively measure ROI. Even if a business unit were to mobilize a mission-critical, high ROI function, knowing the exact ROI will be difficult if not impossible without the right tools in place.

Without knowing who’s using the app, how they’re using it, which functions they’re using, how productivity has increased, how much the app crashes, how many users there are, and more, there’s simply no way of knowing ROI. Only when you have a tool that streamlines analytics tracking can you truly start to measure the ROI of your app or apps.

Seeing substantial ROI requires both an acute awareness of which business functions most need to be mobilized, and the right tools to help measure rather than guess. (We’d even bet that those non-core function apps could show more ROI with the right tools.)

ROI from enterprise mobility is not snake oil. It’s real and it’s attainable. But seeing true enterprise mobility ROI requires effort from the enterprise—both in implementation and in measurement.

Posted in EMM, Enterprise Mobility, Enterprise Mobility Management, MAM, Mobile App Development, Mobile Application Analysis, Mobile Application Management | Leave a comment

We’re Back from Enterprise Mobility Exchange 2015. Here’s What We Learned.

Last week, the App47 team went to Atlanta for Enterprise Mobility Exchange 2015. We’re back, and we’re pleased to say it went very well.

Over the last few months, progress in enterprise mobility is all we’ve been talking about. We’ve been telling you for months that enterprise mobility is on the up-and-up—that demand is rising, that the number of enterprise apps is growing, and that more and more companies want MAM instead of MDM.

And that’s all well and good, but we know: nothing’s as good as hearing it from the source. Which is exactly what we did last week.

Unlike conferences of years past, we didn’t have to explain what MAM was in conversations with companies. We didn’t have to feed them questions and hope they’d find a need for mobile apps. Nor did we have to tell them the differences between MAM and MDM.

This event was different. The people we spoke with were educated about the space. They knew what their problems were and how a solution like App47 could solve them. They knew how important it is to have the right tool for the job. They asked us questions and we had in-depth conversations about the merits of MAM. They knew how critical security is in today’s sensitive environment.

Last week, more than any event in recent memory, we saw creativity and demand surrounding MAM. And we’re not just talking in abstracts—we’re talking real companies in need of real solutions.

All around us, customers are getting smarter. We don’t have to tell them why MAM and mobility in general are so important—they already know.

Enterprise Exchange Atlanta 2015, like Enterprise Mobility Exchange 2014 in Las Vegas, was a huge success. But this time, it was for a different reason. It only reinforced the idea we’ve been talking about for months on our blog: that enterprise mobility management is here in full force.

Posted in EMM, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management, Mobile Device Management | Leave a comment

App47 Goes to Atlanta (for Enterprise Mobility Exchange 2015)

The App47 team is in Atlanta! We arrived yesterday, and we’ll be here all day today and tomorrow for this year’s Enterprise Mobility Exchange.

Enterprise Mobility Exchange is an enterprise mobility networking event on steroids. It pairs vendors (that’s us) with delegates (GE Capital, FedEx, Kellogg’s, Papa Johns) in need of mobility solutions. Kind of like Match.com, vendors and delegates fill out profiles, view other attendees’ profiles, and set up one-on-one meetings with companies they’re interested in.

So what’s different about this year’s Exchange? As it turns out, a lot.

Back in November when we surveyed attendees at Enterprise Mobility Exchange in Las Vegas, we saw lots of interest in MDM and not so much interest in enterprise app stores and comprehensive management solutions. This year’s delegates are telling a story that’s much more in-line with the perfect storm happening in enterprise mobility right now.

If last year, 10-15% of delegates met our criteria and wanted an EMM solution, this year, that number is more like 60%. Last year, delegates were saying that they’d be spending on app management 1-2 years down the road. This year, that horizon is looking more like 6 months. Many of the companies we’ve recently talked to have MDM deployed, and now are looking for ways to manage apps. They want to take app management to the next level.

A lot has changed since last November, and for us, that’s yet another data point about how quickly this market is emerging.

What does the future hold? That’s hard to say. But in the meantime, you’ll find us here, in Atlanta, talking with delegates at Enterprise Mobility Exchange about how they can get started managing apps in the face of exploding demand. 

Are you attending Enterprise Mobility Exchange (#EMEUS) in Atlanta? Connect with us in-person or find us on Twitter @App47! Otherwise, be sure to check back in next week, when we’ll recap what we discover this week at the conference, and highlight any other important observations we uncover along the way.

Posted in EMM, Enterprise Applications, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Device Management | Leave a comment

Sell Mobility to Your Board with ROI, Not Novelty

At the Computing Magazine Enterprise Mobility and Application Management 2015 Summit a few weeks ago, Allergan’s IT chief Wei Wang told attendees that introducing enterprise mobility into the enterprise is less about impressing stakeholders with technology and far more about proving use cases.

“A big challenge,” Wang said, “has been convincing the business that mobility delivers value.” This is especially difficult because of regulatory obstacles in the pharmaceutical sector. Wang found success selling mobility with use cases like increased digital interaction by the sales force, which believes in large part that only direct personal contact with a customer is effective.

It’s no surprise that regulations in healthcare make enterprise mobility a serious undertaking. We’ve seen first-hand how frustrating regulation-laden mobile apps can be. It’s no wonder that employees would opt to go back to more traditional communication methods when they have to navigate a clunky system that could easily be improved while still remaining secure.

Wang’s idea of selling enterprise mobility with use cases and not novelty may be based in the difficult healthcare environment, but it’s worth building off of.

We know that boards and other decision-makers at companies don’t want novelty. Or at least, novelty isn’t enough to sell them on a new, large investment. (Is “Everyone’s going mobile, and we should too!” really a compelling argument? No.) But we’ll take Wang’s idea about use cases and move it one step forward. You should be selling mobility to your board with ROI, not novelty.

Use cases and specifics are good; telling company stakeholders that mobile sales apps can increase productivity is much better than saying, “We need to go mobile.” But ROI is better. The ideal scenario would be running a small test and showing key decision-makers how well the mobility program worked—how many users engaged with the app, how much time it saved, how productivity increased, and what bang they got for their buck.

Even if you don’t have a test case to build off of, it’s immensely more useful to come armed with a plan for tracking ROI than it is to sell on novelty, or even specific use cases. Don’t just tell your board that you’re planning on helping salespeople be more productive. Tell them that you have a way to monitor analytics that will help you determine the ROI of your apps.

All the decision-makers we’ve ever talked to have been delighted by the prospect of having hard data to base future decisions off of. Your argument for enterprise mobility can only be made stronger with data on your side.

When selling mobility to your board or anyone else, don’t sell on novelty. Sell on ROI.

Posted in EMM, Enterprise Mobility, Enterprise Mobility Management | Leave a comment

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