What’s Your Outlook On Enterprise Mobile Security?

Last week, we kicked off our series on enterprise mobility with an overview of the many different types of enterprise mobility clients. Ranging from completely inactive (somewhat of a unicorn these days) to full-scale private app deployment, enterprises these days can and do take many different approaches to enterprise mobility.

Perhaps unsurprisingly, the same is true for mobile security in the enterprise. There are many different ways for a business to approach mobile security, and those approaches should influence that business’ security solution. Of course, it’s just not possible to know what kind of security solution you need without first understanding where you fit within the many different enterprise mobility profiles, and what your outlook on enterprise mobile security is.

To that end, this week, we’re going to continue our series by offering an overview of the different possible outlooks on mobile security in the enterprise. Have a look below:

Platform: MDM is well-known and widely-adopted, and is where most businesses start. Platform trust secures the platform itself, but that’s it. The predominant focus with an MDM solution is securing the device.

Pros: Platform trust is the most prolific and predominant form of trust in the enterprise. There are many solutions for securing devices.

Cons: With platform trust, you’re just managing the device—nothing else. This makes you vulnerable in other areas that different outlooks cover.

Container: Secure containers start to focus on applications, and ultimately where we want to get: the data. A container contains apps that have a known set—email, contacts, and calendar, normally—and secures the data within them.

Pros: Containers are very secure. You know exactly what people are doing with corporate emails and calendars, and can control data leakage.

Cons: Containers are clumsier to use than native apps, and are often limited to ‘functional’ apps like email and calendar. Though they’ve gotten better, containers are still cumbersome to use.

App: When an app doesn’t live inside of a container, it’s on its own and needs to be secured (often via an app wrapper). Now, we’re not managing the device any more—we’re managing the data.

Pros: App trust manages data—not just the device. Native apps drive adoption and offer better immersion, capabilities, and functionality than many other security solutions.

Cons: Cost. Releasing a consumer app on another platform builds incremental revenue. Within the enterprise, that’s not the case; 5,000 employees is 5,000 employees, and getting an app to them on a different platform only makes things more expensive for you.

Cloud: With the cloud, we start to bifurcate where we trust the data. It’s managed on the device when it needs to be, and removed when it doesn’t. Cloud solutions start to move control of the data back onto the server.

Pros: Cloud trust helps address the issue of cost. A cloud-based UI allows you to dramatically lower your cost to develop and deploy.

Cons: You now have to worry about data in a few places: cached, in transit, and on your server. Without proper procedures in place, this can get difficult. What’s more, cloud-based UIs look the same on all your devices, which can alienate users who are used to apps looking and functioning a certain way.

Web: In a web app, data is cached locally when it needs to be, and otherwise, stored on the web. With the web, trust is placed predominantly on the server, although data leakage can happen on the device, as well.

Pros: Web-based deployments simplify your security by limiting the number of places your data is stored.

Cons: Native apps generally offer more immersive, usable user experiences. For some apps (HR- or accounting-based, for example), this doesn’t matter. For others (centered around complex business operations, for example) web-based apps may not be a great fit.

None: If you don’t trust any of the above, you may run a virtual desktop where you have full access. Data is encrypted between the virtual desktop server and the device, and nothing is cached locally.

Pros: Zero data leakage. You’re securing your data, and you know exactly where it is because nothing’s ever cached locally.

Cons: Virtual environments need to be fully connected to the web, and also don’t always carry over well to tablets and phones. If you’re on a device that has enough screen real estate to function like a desktop, however, this can be a great solution.

As with last week’s enterprise mobility client types, these security outlooks aren’t all-or-nothing—it’s possible to take parts of a few different outlooks and then mix and match. That said, evaluating this list and your business’ place on it is key to the ultimate goal of a well-rounded, form-fitting security solution for mobility.

You’ve stuck with us through the first two parts of our series—so why not check back next week? On Friday, we’ll wrap this all up with more information about how you can combine your enterprise mobility profile with your security strategy for a tailored security solution. In the meantime, if you have any questions, don’t hesitate to reach out in the comments or on Twitter.

Posted in EMM, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile App Security, Mobile Application Management | Leave a comment

What Type of Enterprise Mobility Client Are You?

Even though enterprise mobility is maturing and evolving heading into 2015, there’s still no one-size-fits-all set of needs in the space. Thanks to differing business structures, industries, client needs, and more, different businesses have chosen to tackle enterprise mobility in a variety of ways.

In addition to offering a snapshot of enterprise mobility today, understanding these different types of enterprise mobility clients (and what type of enterprise mobility client you are) can help your business better recognize and address its needs for everything from mobility to security. To help frame that conversation, we thought we would take a minute to lay out a spectrum that covers most enterprises’ mobile needs today.

Based on our experience with clients and our conversations with other enterprises, here is a basic outline of the several different types of enterprise mobility clients:

  • Completely inactive: Your business does nothing related to mobile apps at all. Enterprises that are completely inactive in the mobility space don’t really exist these days. (Or if they do, we haven’t seen one in a long time.) We’re including this more as a formality than anything, because nobody today truly does nothing in this space.
  • BYOD only: Your business allows people to use devices to do things like access corporate email and use a mobile browser, and you may also offer a stipend to help offset data and voice charges.
  • BYOD + public apps: The next type of enterprise mobility client is one that has a BYOD structure like the one outlined above, and in addition allows public apps for corporate use. Public apps may be free (Dropbox) or paid (OmniGraffle), and if they’re paid, you may use Apple’s Volume Purchase Program to pay for your employees’ apps.
  • Modified web-based apps: Moving on up, your business has taken steps to run web-based apps on employee devices either as-is (which we don’t recommend) or repurposed as mobile-ready. Rather than building a suite of apps, you’ve taken web-based apps you already had around and adapted them to fit mobile.
  • Limited private apps: Getting to the top of the spectrum, your business has developed a small number (1-5, give or take) of apps internally, and deployed them throughout the enterprise. This may be a hybrid app, a native app to run on various platforms, or any of the many solutions in between. Most important is that you’ve developed these apps internally.
  • Full-scale private apps: Finally, we have the full-scale private app user, which, like the limited private app user, has developed apps internally. This final type of enterprise mobility client differs because of the number of apps they deploy; an enterprise that deploys dozens or hundreds of apps has different needs than one only deploying two.

One important thing to note here is that these enterprise mobility client types aren’t completely segmented out—this is a spectrum more than anything. It’s possible for a client to exist in more than one category, for example both BYOD and web-based apps. That said, these different categories are extremely useful in framing the security needs of different types of enterprise clients, which is exactly what we’ll be doing in the coming weeks.

Next week, we’ll give a rundown of different types of security profiles, and after that, we’ll wrap up our series with information on how to use your full client profile to evaluate a proper security solution. In the meantime, let us know where you fall on the enterprise mobility spectrum by reaching out in the comments or on Twitter!

Posted in BYOD, EMM, Enterprise App Store, Enterprise Applications, Enterprise Mobility, Enterprise Mobility Management, Mobile App Development, Mobile App Security, Mobile Application Deployment, Mobile Application Management, Mobile Device Management | Leave a comment

4 Trends on the Horizon for App47 in 2015

The end of the year is getting closer every day, and that means a lot of things for the team here at App47. Certainly, it means that we’re getting excited for visiting family over the holidays and maybe—if we’re lucky—taking a few days off of work. More importantly, though, the end of the year marks a great time for New Year’s resolutions and predictions as we get closer to the fresh start that a new year brings.

In the ever-changing enterprise mobility space, the predictions we just mentioned are an important part of our product and our business strategy heading into 2015. With that in mind, we thought that now would be a good time to review our biggest predictions for trends that will matter in EMM next year. Have a look below for the 4 trends on the horizon for App47 in 2015:

  1. Increased SSO integration: Single sign-on integration is becoming more and more relevant every week; in-house, our new customers are requesting it as part of new deals, and our current customers are requesting that we add the capability to our current offerings for them. With continued momentum behind SSO integration, it only makes sense for us to be able to support it through the onboarding process and beyond.
  2. A stronger focus on security: As we mentioned in our follow-up from Enterprise Mobility Exchange 2014, app security is more top-of-mind than it’s ever been. Currently, most enterprise mobile app security takes place through MDM vendors that control data on devices or, if nothing else, at a fairly narrow scale.

    As we develop new capabilities around security, we see a future focused on controlling data on a much wider spectrum of devices and on a much wider platform than through MDM. That means everything from geofencing, remote wiping, and jailbreak detection—app policies—to app actions like remote wiping data and enforcing encryption of data at rest and data in transit. Again, what we see on the horizon here at App47 is a single platform that allows you to control your data on a very large scale.

  3. Expanded analytics capabilities: Current app analytics, including those at App47, are very useful. The future is not with broad-based market adoption rates or even CTRs; while those are useful, they don’t tell you much about users and their usage patterns on an individual scale.

    Proactive alert thresholds alert you when a certain number of events (like crashes) occur outside of your set threshold. User-centric analytics expand your capabilities even further by allowing you to remotely diagnose users’ issues and fix them, and understand in greater detail how your users are using your apps. We’re confident that the future of EMM is even more analytics-focused than it is today, and we’re planning on expanding our capabilities to suit heading into 2015.

  4. Greater support for ecommerce app stores: Our customer base continues to expand their needs surrounding ecommerce app stores, something that we expect to continue well into 2015—so much so that we’re adding two new capabilities in this area. One, supporting version 3 of Google’s in-app API will allow apps written on version three to be run on our platform. And two, supporting bundles will allow our customers to utilize highly specialized curated bundles that enhance user experience across the board.

    Although they’re not our most requested feature, our customers are requesting ecommerce app stores frequently enough that we’re continuing to build out our to build out our capabilities to support our customers’ needs. They may be a small part of our focus now, but don’t be surprised if ecommerce app stores grow in importance in the enterprise through next year and beyond.

Every day, more and more businesses are dipping their feet in EMM as they evolve past strictly MDM strategies, and often, hastily-deployed mobile app strategies. As that happens, we expect those same businesses to seek out capabilities similar to those we discussed here.

Although we can’t predict the future, if the evolving needs of our current customers are any indication, all of the trends you see above should move directly into the spotlight as we turn the corner and head straight for another great year in 2015.

Posted in EMM, Enterprise App Store, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management, Mobile Device Management | Leave a comment

Happy Veterans Day 2014

Departing from our normal blog strategy for a bit, I’d like to take a moment to wish all of our country’s veterans a happy and safe Veterans Day 2014.

My father served for 23 years in the military; my brother-in-law served for 21; and my sister just retired from the military. I’m not a member of the military myself, but I have close ties to the military and have nothing but respect for all of our country’s many veterans.

Myself and the rest of the team here at App47 have nothing but respect for our country’s veterans, and would like to extend our sincerest thanks for all that they do for us. Thanks, and have a safe Veterans Day.

Posted in Uncategorized | Leave a comment

What We Learned at Enterprise Mobility Exchange 2014

Several flights, six time zone changes, lots of handshakes, and a handful of presentations later, the App47 team is back from the 2014 Enterprise Mobility Exchange. And we have to say, we certainly learned a lot. We promised a few weeks ago that we’d come back with some insights from this great conference, and today, we’re here to do just that.

Let’s start with the surveys. In person, we surveyed 8 businesses supporting anywhere from 500-70,000 users. (We know we’re dealing with a small sample size here, but remember—this was a show about enterprise mobility. At EME 2014, we had access to a very powerful sampling area.) Here’s what we asked and what we found:

  • 100% of the businesses we surveyed currently use an app store
  • 63% of businesses used 0-25 public apps, and 37% of businesses used 75-125
  • 37% of businesses didn’t use any private apps, but of those who did, 40% used 75 or more private apps
  • 75% of all the businesses we surveyed developed their own apps in-house
  • 25% of businesses supported both iOS and Android; the other 75% only supported iOS
  • 25% of businesses surveyed supported 500 users or less, 25% supported 500-5,000, 13% supported 5,000-10,000, and 37% supported 10,000 or more users
  • Only 2 respondents currently have a strong focus on mobile analytics; the other 75% either didn’t use them or had plans to use them, but hadn’t yet done so

Meanwhile, we ran a brief online survey and had a few (5) of our readers respond. (Thanks to all of you who did!) Here’s what we found with our online survey:

  • 60% of respondents are currently investigating an enterprise app store solution; the other 40% already have enterprise app stores
  • 100% of respondents currently use 5 public apps or less
  • 60% use 0-5 private apps, and the other 40% all use 5-10
  • 80% don’t currently develop their own apps
  • Online respondents had a much better mix of platform support; 80% support both Android and iOS, while 1 respondent supports Android, iOS, and Windows apps
  • Employees were the most widely-supported group at 100% support, followed by partners (60%) and consultants (40%)
  • Only 1 respondent believed mobile analytics for enterprise apps to be mandatory; the other 80% believed they’d be relevant 6 months-1 year from now

Interestingly, our online respondents were much smaller businesses supporting less users, but they supported more platforms—possibly because their businesses can be more flexible. That said, from our in-person surveys and other conversations we had at EME 2014, we found much more support for mobile device management (MDM) than enterprise mobility management (EMM). Many businesses are still coming out of the fog of MDM and still trying to get their feet on the ground in deploying a viable EMM solution.

Another interesting observation we had was just how security-centric many businesses are headed into 2015. In asking businesses what they’d most like to have in 2014—a predictive app store, an enterprise mobile analytics platform, or an app store with fine-grain access controls and data security built in—the overwhelming majority said they’d most like to have the security-focused app store over everything else. This makes sense as our world seems to see more and more security threats every day, but it was still surprising to see just how greatly businesses prioritized security over other factors in an enterprise app store.

All-in-all, we had an excellent time at the 2014 Enterprise Mobility Exchange, and learned a lot about our customers and our market. We’re heading into exciting times for enterprise mobility, and if the businesses we talked to at EME 2014 are any indication, there’s nowhere to go but up with mobility through 2015 and beyond.

Posted in EMM, Enterprise App Store, Enterprise Mobility, Enterprise Mobility Management, MDM, Mobile Device Management | Leave a comment

Our 5 Favorite Apps for Halloween

Halloween is yet another holiday that can be made better through our do-all smartphones. From games to recipes and everything in between, these Halloween apps give us all something to do over the scary holiday (which falls on a Friday this year, by the way).

Have a look below for our 5 favorite apps for Halloween:

  1. GoblinCount: GoblinCount is an app for counting trick-or-treaters. Sounds simple, right? That’s because it is. Year-over-year, GoblinCount lets you track how many trick-or-treaters stop by so you know how much (or how little) candy to buy next year. It may be simple, but you’ll be glad you have it when you end up with the exact right amount of candy next year.
  2. Halloween City: No Halloween app would be complete without a game, and Halloween City happens to be a great one. Halloween City lets you build your own city, customize characters, and duel opponents from other cities. This one would make an excellent time sink while you wait between trick-or-treaters.
  3. Foodie Recipes: The #PumpkinSpiceLatte is all the rage around Halloween, and Foodie Recipes capitalizes on the fall pumpkin trend by offering up dozens of tasty pumpkin-based recipes for you to make your friends and family. We haven’t made everything in the app just yet, but we’re certainly making it a point to try.
  4. American Red Cross First Aid: Unfortunately, most of us don’t know as much about first aid as we should. That can be a problem around Halloween time, when putting on costumes and running around at night can lead to scrapes and bruises. Keep this app on you so you’re prepared for whatever comes when you’re out trick or treating with the kids.
  5. Trick or Tracker 3.0: If your kids are getting old enough to trick-or-treat on their own but you’re not quite ready to let them be completely independent, check out this app which lets you send messages, locate a parent (from the child’s phone) or a child (from the parent’s phone), and send pre-programmed messages from preset coordinates. A great way to utilize modern tech to keep your kids safe.

Have a favorite Halloween app we missed, or want to add something else to our list? Respond in the comments or get in touch on Twitter via @App47. We’d love to hear from you!

Posted in App47 Product Tips/Tricks | Leave a comment

Help Us Out By Taking Our Brief Survey On Enterprise Mobility!

Next week, we’re headed out to the Enterprise Mobility Exchange in Las Vegas. As we’ve talked about the last couple of weeks on our blog, we’re excited about this opportunity to learn more about what’s new around the industry and to bump elbows with some of the big players in the enterprise mobility space.

One of our key objectives in attending this conference is taking the suggestions we hear at this conference and making sure we’re implementing them to give all of our clients the best service and product possible. To that end, we thought we’d try something new with the folks we meet out in Vegas: a survey!

To gauge perspectives on enterprise mobility and get a better feel for where businesses are at with enterprise mobility today, we put together a brief survey. It’s only 8 questions and shouldn’t take more than a few minutes. (Chris wants everyone to know he completed it in 90 seconds.) We’ll be giving it out to everyone we meet, but would love to have a little help from our readers and Twitter followers.

You can find and take the survey at the link below:

App47 Survey: Enterprise Mobility Exchange 2014

Following our trip out to the Enterprise Mobility Exchange next week, we’ll report back with our findings. (We’ll also let you know what interesting things we learned at the conference.) We appreciate your participation and look forward to learning a thing or two from this survey.

To connect with us about this survey or anything else App47 does, reach out directly in the comments, or give us a shout on Twitter @App47.

Posted in EMM, Enterprise App Store, Enterprise Applications, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management, Mobile Device Management | Leave a comment

The Enterprise Mobility Exchange Is (Almost) Upon Us!

Last week, we announced that the App47 team would be headed to Las Vegas for the Enterprise Mobility Exchange on October 27-29, 2014. And with the conference a little more than a week away, we thought we’d take another opportunity to talk a little more about our game plan and what we hope to glean from the event.

As the event’s website notes, Gartner estimates that a typical Fortune 1000 company that deploys business-to-employee or business-to-consumer mobile applications will use at least six different combinations of mobile platform, architecture and development tools. However, Gartner also estimates that even by 2014, 60% of these organizations will have failed to put a comprehensive mobile strategy in place–leading to considerable overspending and ever increasing data security risks. As you can imagine, that’s a bit of a problem.

As a company operating within this industry where some 60% of companies may be working without a comprehensive mobile strategy, it’s our job to make sure we’re presenting the best possible tool for businesses hoping to develop, deploy, and monitor enterprise mobile apps. Although we may not be able to help you determine your mobile strategy outright, we can do our part to make sure that we offer an easy-to-use, highly useful enterprise mobility platform.

Part of that offering involves feedback from our current customers, but part of it also involves predicting future enterprise mobility needs and preparing for them now. By attending the Enterprise Mobility Exchange, App47 plans to gain insights from around the industry and apply them to making the App47 platform better than ever before.

We can’t predict the future, but we can make a concerted effort to make educated guesses and build future needs into our platform. In a lot of ways, we’re already doing that to some degree now with our mobile app analytics, but that’s not to say there couldn’t be other needs for us to work in or at least consider.

The Enterprise Mobility Exchange should be a great opportunity for us to connect with industry experts and make sure we’re on the top of our game. We’ll check back in next week with a survey we’ll be handing out to the folks we meet out in Vegas. And of course, we’d love your participation too, so stop by the blog next week to see what we’re up to.

Are you or your business headed to the Enterprise Mobility Exchange? Interested in connecting with App47? Reach out via the comments or by Twitter (@App47) and let us know! We’d love to connect. And as always, if you have any other questions or want more information about App47, don’t hesitate to reach out and let us know.

Posted in EMM, Enterprise App Store, Enterprise Applications, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM, Mobile Application Management | Leave a comment

App47 Is Headed to Vegas! (for the Enterprise Mobility Exchange)

We have exciting news, everybody: App47 is headed to Vegas!

No, we’re not planning a bachelor party or going to see a Cirque de Soleil show. We’re headed to Vegas to attend the Enterprise Mobility Exchange, a three-day event that brings together 100 CIOs, VPs and Directors of IT, Enterprise Mobility, Enterprise Architecture, Field Service and Operations from leading enterprises across the USA and Canada to network and discuss how to overcome their trickiest problems in their latest mobility projects.

As we see it, industry awareness is an essential part of running any business, but it’s especially important in enterprise mobility, where the space is rapidly changing and so are the needs of the customers. (See our post about the state of MAM in 2014 for a few of our observations.) And although we get a good snapshot of what’s going on in the industry through our client interactions, we also think it’s important to look at the mile-high view and make sure we’re considering the big picture.

At the Enterprise Mobility Exchange here in a couple of weeks, we’re planning on doing just that. Speakers include Fred Balboni, Global Managing Partner, Strategy and Analytics at IBM, and Sam Phillips, Chief Information Security Officer at Samsung Telecommunications America. We think this conference should be a great opportunity to hear the best and brightest talk about enterprise mobility, and perhaps more importantly, we’re looking forward to taking the suggestions we hear at this conference and making sure we’re implementing them to give all of our clients the best service and product possible.

Be sure to check in over the next few weeks—we’ll have one more event preview, and after the event, we’ll have a recap right here on the blog. But for now, it’s time to start planning our trip…

If you’re planning on attending Enterprise Mobility Exchange in Las Vegas, be sure to reach out via the comments or Twitter (@App47) and let us know! We’d love to connect. And as always, if you have any questions about App47, don’t hesitate to reach out and let us know.

Posted in EMM, Enterprise App Store, Enterprise Mobility, Enterprise Mobility Management, MAM, MDM | Leave a comment

What’s Your Ideal Solution for Identity Management?

Ask any business these days what their biggest concern is, and we think you’d be hard pressed to find one that didn’t mention security. With more devices, apps, and logins than ever, security is top of mind all across the enterprise.

One security dilemma we’ve run into with several clients is the issue of identity management: how do you tie authorization and authentication from the cloud back to corporate systems? Traditionally, that’s done through active directory or LDAP, but many enterprises we talk to don’t support an outside entity talking to their AD or LDAP server through the firewall. So what’s an enterprise to do?

Enter the world of single sign-on. With single sign-on, the cloud service provider forwards its authentication request back to the enterprise, and the enterprise passes back a ‘token’ saying who the user is and what they have the right to do. Single sign-on isn’t a new concept per se—it’s already seen some use before with LDAP infrastructures outside of the cloud—but the cloud has given it a new vehicle for actual use in the enterprise. And with more apps than ever in the enterprise, there’s as much of a need for single sign-on solutions as ever.

The maturation of MAM has given us a concrete use case for identity management and single sign-on in the cloud. Here at App47, we think this is a great sign of maturity in the MAM market. We have clients asking us ways to do single sign-on that don’t require complex workarounds for enterprises not prepared for them, and this is about as close to that sort of solution as we think the enterprise is going to see.

For our team here at App47, this may well be the ideal solution for identity management, but we’d love to know your thoughts. Have a different opinion or want to weigh in on your ideal solution for identity management? Let us know in the comments or by reaching out to us on Twitter—we welcome your comments!

Posted in Bring Your Own Device, BYOD, MAM, MDM, Mobile Application Management, Mobile Device Management | 1 Comment

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