It’s an App World
The rapid adoption of mobile technologies/devices has created new opportunities for companies to engage their customers via mobile apps – whether the customers are businesses, consumers or government institutions. The wide variety of mobile platforms (OS/hardware combinations/fragmentation) and the increasing use of mobile devices for both personal and work (BYOD) means mobile app providers are faced with a complex environment for developing, testing, delivering, securing and analyzing their apps to optimize usage and engagement.
For businesses rolling out apps to employees, ensuring users have the right apps and securing app data are top priorities. For businesses developing apps to engage with consumers, app stability, performance and user engagement are all critical factors in optimizing the user experience and monetizing the mobile apps.
Many companies face challenges answering basic questions about their mobile apps, such as:
- Why are my apps crashing?
- How do I securely distribute my private and test apps over the air?
- How do I make sure everyone is using the latest version?
- Is anyone using my app? How are they using it?
- How is my app performing?
- What is my ROI?
- How do I overcome multiplatform environments?
A Mobile Application Management (MAM) solution can provide answers to all of these questions and more. Not to be confused with Mobile Device Management (MDM), a MAM solution sits inside the app looking out, rather than on a device looking in. This powerful perspective is what creates a complete picture of your organization’s mobile app landscape.
App47 offers an app management platform for mobile app providers that simplifies mobile app deployment through a fully customizable enterprise app store. We help you accelerate the mobile app dev lifecycle by providing tools to deploy to testers, control versions and analyze an array of crash logs and performance metrics so you can adjust the app before it impacts user experience. This combination of controls puts you in the driver’s seat to expedite and ensure successful implementation of your mobile app strategy.
App47’s Mobile App Management platform is built to accelerate:
- Mobile App Deployment via an Enterprise App Store
- Mobile App Testing and Crash Analysis
- Mobile App Performance Monitoring & Analytics