Last year, leadership at the nation’s largest daily newspaper after the Wall Street Journal recognized an interesting trend: People were stopping by newsstands less and less, opting instead to access content on their mobile devices.
Maybe everyone was getting tired of newsprint on their hands, but the more likely reason? Smartphones and tablets were becoming the preferred means of user engagement.
This raised even more questions: Were USA TODAY mobile apps providing the best user experience? Was app dev at its most efficient and effective? And perhaps most importantly, was this top news organization missing out on maximum ad revenue potential?
To get the answers, USA TODAY teamed up with App47, implementing a Mobile Application Management (MAM) solution that improved processes and enhanced profits. The results have been newsworthy to say the least.